Dawn Breaks layout – balance


Balance is the weight distributed on the page by the placement of elements.

Design Principles

Magazine: Business Traveller Magazine

Balance:  The type balances top and bottom and the right and left of the advertisement. The Typography in this layout is large and balances the open space on the left.  This image demonstrates the principle of balance using tension.
Letterform:  San Serif letterform orange all caps emerging from behind the mountain like a sun.  The white text is skilfully placed on the blue mountains.


business traveller cover


teamSimon is a Sydney based digital designer. He is the Director of a boutique digital design studio, Bailey Street Design located in the vibrant inner west suburb of Newtown. Simon studied graphic design at Shillington College and specialises in web design for small and medium size businesses. Simon and his team (Toby the studio dog) are passionate about visual communication in the digital environment

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