We’ve all experienced trying to load a webpage on our mobile phones and seeing lousy formatting or too small texts. This is a website that has not been designed to be a responsive media. Most of us have a lifestyle where we are always on the go and can’t stop to load what we need on a computer.
Everyone has more than one device on which they consume different media.Most recent forms carry some tag informing the potential consumer the various platforms on where to access content.
A Mobile-Responsive Website
Arguably the most popular media platform is the cellphone. This fact has led businesses and web dependent brands to adopt a responsive approach to their web design. A responsive media is a website that responds to whichever environment the consumer chooses to use. A good site is viewed on any device whether it be a TV, a laptop, a cellphone, or a tablet. It increases customer engagement, conversations, and leads to conversions and increase sales.
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The popularity of social media applications has led consumers to expect storytelling to be both multichannel and multidimensional. These include SnapChat, Pinterest, Instagram, and Facebook. Media on websites, such as images, videos, and audio, are vital to sites.
Video and pictures are essential to enhancing the storytelling that happens through the text-based content of a website. Your website must be responsive, or you risk the user not being able to access your media. Everything on your site needs to be flexible.
Media that isn’t responsive can also affect the search optimization of your website. Specific practices in web design have made the reformatting of media possible. Fluid layouts, media queries, and scripts can help make this reformatting automatic. With mobile devices that come in different sizes and can switch from landscape to portrait with the flick of a wrist, this is good news.
These practices allow for adjustable resolutions that automatically resize to any screen. An example is how YouTube responds and fits on any device you open it on. A responsive website eliminates the need for a new design for every new device on the market. It will have the technology built in to allow the website to respond to a client’s inclinations automatically.
How to Get a Responsive Website
Now that you know what responsive media is and why you need it, we’ll look at some responsive design basics.
These basics will give you an idea of how you achieve a fluid, responsive website, making it easier to put into practice.
The first step toward creating a website and its media response is to change the fixed widths to adjustable widths.
This means switching measurements from pixels or points to percentages.
Because the website layouts are percentage based, they will begin to adapt to their containing elements and browser extension.
Breakpoints, when met, are a set of conditions that cause the design to change in a significant way.
These provisions are created so you can get the best possible layout to allow for access to your website no matter what device they are using.
These are placed at the end of a cascading style sheet (CSS), which is the programming language used to design a website layout.
A significant breakpoint is placed inline with the specific coding which it would affect.
Grids, its text content, and sidebars make plugging in the different elements easier. It also helps improve the management and organization of web design components.
This flexibility leads to more grid-based websites that move from left to right and from top to bottom.
Optimize your website
Optimizing a website involves taking known device widths taken from breakpoint knowledge. You then use the figure to optimize the grids.
Designing a responsive website is not a simple process. It requires extensive knowledge of programming languages, such as CSS and HTML. It also needs experience in web design.
We recommend seeking out a web designer’s help if you don’t have this background. It will be worth it.
The trend toward the use of mobile devices will only continue to increase along with the popularity of visual storytelling and media. Make sure you get a responsive website so your brand can keep doing what it does best.