“Kraków, also Cracow or Krakow, is the second largest and one of the oldest cities in Poland. Situated on the Vistula River in the Lesser Poland region, the city dates back to the 7th century. Kraków has traditionally been one of the leading centres of Polish academic, cultural, and artistic life and is one of Poland’s most important economic hubs.” (Wikipedia)
Opus B (Krakow, Poland)
When creating the visual system, we were interested in reflecting the nature of our city in the best way possible. It is the city offering lots of interesting events. The city which thrives but its residents are never in a hurry. The graphic leitmotif was the typical city structure: streets, squares, and parks which are always alive.
The symbols of Krakow acted as starting points for telling urban stories with the use of an alphabet of icons. The frame makes communication strictly ordered. It strengthens the message and emphasises the number of projects implemented by the city.
Images (opinion after)
Logo, before and after. New logo designed by Dorota Kozak. Identity elements. Identity overview. Pieces of the map as illustrations. Icons.
Icons for merch.
Identity introduction video.
This is a fairly engaging identity system with multiple styles that come together nicely. The illustrations composed of shapes taken from the city map are charming and look pretty cool on merchandise while directly linking back to both the logo and its concept. The icons clash a little bit in style with the logo, illustrations, and map but they are integrated somewhat convincingly by being used in the same thickness as the blue frame/stroke, which then becomes an integral part of the applications and probably the best part about the project. The frame isn’t a hugely original idea but the two images above the video show a great adaptable system that integrates logo, imagery, and graphic devices efficiently and engagingly.