Hyundai Motor recently unveiled its new design concept ‘Le Fil Rouge.’ The concept car marks a new beginning for Hyundai design and provides a glimpse of its future design direction.
“‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974,” commented Luc Donckerwolke, Executive Vice President and head of Hyundai Design Center. “Building on our long history of creating distinctive and sporty character in vehicles, we will open a new era for Hyundai design.”
‘Le Fil Rouge’ creates a proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aesthetically pleasing, natural-looking composition. Proportional uniqueness is achieved through a long wheel base, large wheels and short overhangs. A respectful dash-to-axle – the distance from front wheel center to base of windshield – provides a comfortable driving position, whilst a higher beltline completes the overall look.
The exterior and interior are smoothly merged by the ‘Tube Architecture,’ keeping the exterior’s sensuous and sporty character consistent inside the vehicle. The Tube Architecture’s principle is to create the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile.
The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. A wrap-around architecture emphasizes depth, creating a calm, spacious and comfortable travel environment for everyone in the car.