Netflix’s new font could save the company millions of dollars

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Bespoke fonts are all the rage recently. IBM , General Electric , Intel , and Coca-Cola have all designed custom fonts in an effort to unify branding and make a more cohesive look for their companies’ products. Netflix is the most recent company to join the bespoke font club, but they didn’t do it for the branding.

Source: Netflix’s new font could save the company millions of dollars

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