ZAVADZKY Branding

‘Éva Zavadzky is a ceramic artist living and working in Budapest, Hungary. She has a varied practice that involves pottery and ceramic sculptures. Her early works are a series of offbeat and irregular reinventions of classical Chinese and glazed ceramics – small-scale, brightly coloured sculptures with perfectly worked glaze and painted surfaces in which she achieved a playful balance between form and coating.

Anna Bárdy designed Éva’s brand identity based on the playful and cheery attitude that hallmarks her works. The visual system is built upon the recurrent motif of dots that often appears on her objects. The accent of the name is replaced by a dot in the logotype. The first- and the surname are switched, which is a playful gesture when one operates with bilingual information concurrently.The colors used are derived from the patterns of Éva’s ceramic works. Business cards are printed with golden foil which reflects on the artist’s habit to use thin golden glazed lines on the edges of the vases.’

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