Fashion designer Craig Green sets his SS18 designs on fire in latest campaign

Fashion designer Craig Green today (4 April) debuted a hypnotising new set of campaign images for his SS18 collection on Dazed. His eponymous label is renowned for its strikingly poetic silhouettes, and the images of burning sculptures for his latest campaign — constructed by set designer David Curtis-Ring and captured by photographer Dan Tobin Smith — strike a similar chord.

The giant colourful sculptures, photographed from the front, are recreations of Craig Green’s SS18 collection and are seen bold and fresh to the left and set ablaze to the right. Not one to shy away from making an impact, this campaign follows on from the creative trio’s last collaboration for Craig Green’s AW17 collection which saw a series of models and packages strapped to life-rafts in a possible reference to the European refugee crisis.

Green, who studied fashion under Louise Wilson at Central Saint Martins, has exhibited imagery at the Barbican, is currently working with Moncler alongside his London-based label and is set to take his next collection to Florence for Pitti Uomo SS19.

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