design for what matters – entries open for the braun prize 2018

Throughout the second half of 20th century, ever since the workings of famed designer dieter rams, Braun has been an icon for functional, simple yet long-lasting good design. however, even before this, the brand was always a symbol for German craftsmanship and revolution. all these characteristics still define the electrical appliances company, but none more so than its strive for innovation. with a philosophy to ‘ design for what matters ’, the Braun prize 2018 is a celebration of creativity and ingenuity.

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