Bear Naked Packaging Design

on April 6 | with No Comments
in Australia, Oceania | , , , , |

Designed by: Jam&Co, Australia.


Being an established US brand Jam&Co was tasked with adapting the brand for the Australian market. Key consideration points were determining how the notion of ‘Bears’ would translate here and identifying humour that would resonate with Australian’s but still stay true to the Bear Naked brand essence.

Bear Naked

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Brand-Strategy

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