And studio designed the new brand identity for Opium Club, one of the biggest electronic music venues and clubs located in Vilnius, Lithuania. Opium is not just a club – it’s a movement, a mindset. Working on this idea, And defined one key element of this cult – language.
‘Using only typography we created a new alphabet for Opium community. One letter defines the name of an event. For example, A stands for “ALL NIGHT LONG”. Every symbol has a unique character and attitude that reflects the spirit of the event. We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement. We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement.’
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