Woolrich, American’s oldest outwear brand looks to the future

Few understand the heritage-meets-contemporary design brief better than Woolrich. Established in 1830, the oldest outerwear brand in the United States has faced decades of shifting markets, trends and expectations. While introducing its finely crafted woolen products to a growing global customer base, it has retained its hard-won promise of ‘comfort, durability, resistance, warmth and simplicity’ through every trend, yet allowed itself the flexibility to change with the times. One such recent change is the decreasing stylistic gap between outerwear and urban wear, which continues to narrow season on season. It seems Woolrich knows this better than anyone: two new offerings from the brand’s S/S 2018 collection embody the trend for city-country crossover.

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