How to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your Brand

Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on any topic. This rich data has the potential to greatly enhance our analytics models and can even help predict business outcomes.

Source: How to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your Brand

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