The inspiration behind Nike’s new Track + Field branding

Nike is adding another level of energy and momentum to their Track + Field visual identity, taking inspiration from a running track that athletes are all too familiar with. Partnering with Leeds-based creative agency Studio Build , they revealed a bold new set of visuals made up of the triangular forward arrow, or “acceleration graphic,” found on running tracks.

Source: The inspiration behind Nike’s new Track + Field branding

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