Melkim Beer – packaging and branding

Arequipa Рalso called the Lion of the South Рis a fierce, proud and volcanic city. This is the home of the feverishly arequipe̱a Melkim beer. They were the ones who set the regionalist parameters on which we built their brand identity. Our counter-proposal was to reconsider the symbols and icons of the region, and to structure them again to tell the old story Рthe one of love for the arequipe̱o Рbut in a different way.

Source: Melkim Beer

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.