Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

 

Tecchnological advancements in the East have long been of inspiration to the rest of the world, but how are data and digital fairing in terms of brand marketing and evolution? After speaking at Dubai Lynx about this very topic, Asma Shabab (marketing and communications leader for IBM’s Watson in Middle East, Africa, and Turkey ) took the time to answer some of our most pressing questions regarding Artificial Intelligence (AI), the Internet of Things (IoT), and — of course — how the two have evolved, together.

Source: Interview: Asma Shabab Merges Creativity and Tech Every Day at IBM

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