New -worthy brand Somersault launches in a bid to tap into the burgeoning adult soft-drinks market, with a stand-out identity by drinks specialist Denomination.

The adult soft-drinks category is a huge growth area globally, as more consumers seek out no- and low-alcohol options with grown-up flavour profiles. Slow-brew soda start-up Somersault spotted a need for a healthy option to appeal to style-conscious people who want to drink less alcohol yet don’t want to increase their consumption.

Source: Denomination gives adult soda brand Somersault extra ‘pop’

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