Kemira Oyj is a €2.5B stock listed chemical company that consists of three main segments; pulp & paper, water-intensive industries & municipal water treatment, and oil & gas. There are 4,730 employees in 40 countries.
Refreshing a brand for a 100-year old company is about keeping it true to the values and bringing the brand to the digital world. It was about crystallizing how the company promise is communicated, re-evaluating the brand positioning, improving the customer experience, and enhancing the employee experience.
Source: Kemira brand identity