With the preface that, like many existential questions of life, no one can really quantify how much branding matters, one exciting development this year is how many 2020 candidates are using all kinds of colours in their logos! Here’s Kamala Harris’s purple, red, and yellow and the jazzy text, which looks like it’s moving even when static. (The campaign says this is a throwback to Shirley Chisholm’s campaigns for president, which employed yellow in the design — though it kind of seems more the early ’90s in execution, but in a good way.) Here we’ve got a ’60s thin mint green in Elizabeth Warren’s new array of logos. (The Warren campaign website describes this as ” Liberty green .”) Here, Sherrod Brown’s proto-campaign has deployed yellow. ( Brown wears a caged canary pin vis a vis labor rights.) Here we have Kirsten Gillibrand’s pink, a colour rarely used in national logos beyond Planned Parenthood, Susan G. Komen, and T-Mobile.