Heineken Brazil Pop Art (reblog)

Heineken Five Years Brazil

Heineken celebrates in 2015 its fifth anniversary in Brazil and moves forward to gain the country.

The employees were asked to send the communication team their insights and suggestions, during the months of April and May.

Based on that, a ranking was set with the most suggested achievements and the visual artist Lobo, considered reference in Pop Art, was invited to illustrate them in a three-meter screen that is exhibited at the headquarters in Sao Paulo.

Source: Heinekenโ€™s new brand strategy will definitely not leave you guessing

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