Typography: TT Smalls Geometric Sans Serif abduzeedo
Smalls is a geometric sans serif created for use in video clips and for video production by the TypeType foundry typography minds. The main feature of the font family is the big difference between the uppercase and lowercase characters, in which we intentionally diminish the x-height.
Gelion is a Sans serif with a geometric touch with a minimal contrast of strokes, inspired by Futura, Avant Garde, Avenir and neo-grotesque Akzidenz-Grotesk, Helvetica form remaining true to the gracefully geometric look of the early 20th-century typefaces, that ticks off a long list of branding requirements.
Designer Steve Matteson is a Louisville, Colorado designer who manages a global Monotype team. He has designed corporate faces for Android, Citrix, Microsoft, Nextel and Xbox for more than 25 years in the company.
Typography has a major role in creating a luxury effect on a website. Traditionally the luxury brands have used serif and script typefaces, to convey wealth and prosperity. These typefaces are safe choices and like any classic design have stood the test of time.