Name: Ysans Designer: Jean François Porchez Foundry: Typofonderie Release Date: October 2017 Back Story: Ever since 1925, when the severely chic Chanel logo designed by Coco Chanel herself modernized the graphic identity of couture brands, geometric sans serif type has ruled the runway for fa
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.