Hiroshi Awatsuji bold and colourful designs a break with tradition

Hiroshi Awatsuji (1929- 1995) was a Japanese textile and graphic designer: born in Kyoto. He was considered the first Japanese textile designer to be recognised for contemporary design rather than for traditional art and craft. The main characteristic of his work was over sized motifs.


Studied at the Municipal College of Fine Arts in Kyoto to 1950. Awatsuji chose to focus on emerging discipline of design.

Professional Career

In 1955 he set-up his own studio. Awatsuji was one of the most innovative post-war Japanese printed textile designers. He collaborated from 1964 with Fujie Textiles. It was here he started producing brightly coloured, bold new ranges of interior fabrics.

In his own showroom he promoted his own designs featuring abstract patterns on thickly texture fabrics that took advantage of his weaving skills.

On Commission in 1971-72 he designed furnishing fabrics for Tokyo Hotels, Ginza and 1982 tapestries for IBM, Japan.

From the mid 1960’s, his bold and colourful printed textiles broke with traditional Japanese design.

Awatsuji believed design was born out of day-to-day life and enriched ones living space.

Selection of Works

Bailey Street Design Shop

Additional Reading

WA: The Essence of Japanese Design

WA: The Essence of Japanese Design [Menegazzo, Rossella, Menegazzo, Rossella] on Amazon.com.au. *FREE* shipping on eligible orders. WA: The Essence of Japanese Design

Japan Style: Architecture + Interiors + Design

Kimie Tada graduated from Rikkyo University (Tokyo) with a degree in English literature, after which she worked as the editor-in-chief of Confort a Japanese magazine that features traditional Japanese houses and interiors. She now runs I See All Inc., an editorial company which she founded in 2000.

Posters -Otomo Katsuhiro × Graphic Design [Perfect]

OTOMO Katsuhiro is one of the most respected and influential Japanese artists/storytellers in the history of modern comics. He has also worked extensively in animations; from his own, hugely successful adaptation of his epic manga, Akira, which is widely considered to be a pinnacle of the form – a work of astonishing power and visionary scope, with unsurpassed artistry.

Japanese Garden

“There are many books that have been written on Japanese gardens, on their beauty, their philosophy and their history. What is so significant/exceptional about Sophie’s book is the way in which her essays unveil the very contemporary relevance of the subject.

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