Arrow Design ‘Brand New Roman’ is a Fun Mashup of All the Corporate Logos You Know and Love BY Shaunacy Ferro.
Hello Velocity Brand New Roman is not your average typeface. You’ll probably never find it in the drop-down menu of Microsoft Word or see it on a sign, but it’s instantly recognizable.
Laurianne Froesel is based in Strasbourg, France. iDuring an internship at Hello Velocity, a digital brand identity studio based in New York and Boston, founded by ex-RISD classmates Kevin Wiesner, Lukas Bentel and JS Tan, Laurianne designed the free color font Brand New Roman (2018), which consists of colored company logos, and pokes fun at capitalism. In 2019, Laurianne released Brand New Roman V2.