The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era. From the typography workshop of the Bauhaus which he directed, Bayer issued a declaration to abolish upper and lower case alphabets and replace them with a single case. He called for the renunciation of all suggestion of calligraphy.
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