La Danese was founded in Milan by Bruno Danese and Jacqueline Vodoz. The company specialised in editing, designing, and marketing well‐designed everyday products with a modern aesthetic. There were three significant focus areas: domestic and office products, artistic editions, and children’s games and creative play stimuli.
Formosa is a wall calendar with an aluminium back plate that supports the removable sheets of pvc that make up the date.
The company employed many well‐known avant‐garde designers, including Enzo Mari and Bruno Munari (responsible for much of its output), Achille Castiglione, and Angelo Mangiarotti.
Danese produced items in ceramics, woods, glass, plastic and children’s’ games. Amongst the most celebrated Danese products were;
- Munari’s melamine Cube Ashtray (1957)
- Mari’s aluminium and PVC Formosa desk calendar (1963).
- Triangular lamp (1961)
- Set of Hemispherical bowls (1969)
Anodized aluminum and melamine resin
The company’s history was celebrated in a 1988–9 travelling exhibition entitled Objects Danesi: profil d’une collection. Danese was sold to the French company Strafor/Facom in 1992, was acquired by Carlotta de Bevilacqua in 1999 and is now part of the Artemide group which caters for a sophisticated metropolitan clientele.
Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing.
Woodham, J. Danese. In A Dictionary of Modern Design. : Oxford University Press. Retrieved 25 Jan. 2021, from https://www-oxfordreference-com.ezproxy.csu.edu.au/view/10.1093/acref/9780191762963.001.0001/acref-9780191762963-e-206.
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