Artist: Leupin Herbert
Poster title: Pelikan
The poster has established itself as an integral part of modern marketing and has acquired the status of a typical Swiss quality product just like the one it was intended to sell. A good example is the poster designed in 1952 by Herbert Leupin (1916–1999) for the Pelikan fountain pen company. Showing an eponymous bird with a pen in its beak and a wing ink, it’s done with very little text. The message is simple: the bird is a brand name. Anyone looking to buy a fountain pen.
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Herbert Bayer American painter, photographer, architect, designer and sculptor – Encyclopedia of Design
Herbert Bayer was an American; painter, photographer, architect, designer, and sculptor. His unspecialised approach to art and design reflected his Bauhaus training emphasizing basic principles of visual communication. He emerged as a veritable one-person band of modernism, able to address problems of form in practically any medium.
The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.