Elbert Green Hubbard (1856 – 1915) was an American furniture designer. Hubbard met William Morris in 1894 and the following year inspired by Morris’s Kelmscott Press, founded the Raycroft Press’ East Aurora, near Buffalo, New York. He was the founder of the Roycrofters, an Arts and Crafts community; he organized workshops, lectured, and wrote as a highly effective champion of the Arts and Crafts philosophy.
He established a group of enterprises, including book publishing and binding, furniture production, leatherwork, and metalware. There were more than 400 people in the utopian Ray-croft community, based on the British Arts and Crafts movement, but with a commercial slant of its own. The Roycrofters operated a restaurant which served the-many tourists who discovered its activities through its publications (Little Journey’s pamphlets, The Philistine monthly journal, and mail-order catalogues advertising gift items and souvenirs). Hubbard was a co-founder of the Larkin Company in Buffalo. He and his wife died aboard the ocean liner Lusitania in 1915. His son Elbert Hubbard Jr. became director of the Roycrofters until the community closed in 1938.
Byars, M., & Riley, T. (2004). The design encyclopedia. Laurence King Publishing.
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Born March 24, 1834 “Have nothing in your house that you do not know to be useful or beautiful.” That was the rallying call of the nineteenth-century designer, William Morris, a British designer and social reformer. He aimed to rid the world of shoddy mass-produced goods and replace them with objects that were designed and made by artists.