Affichiste. Name (literally ‘poster designer’) taken by the French artists and photographers Raymond Hains (1926-) and Jacques de la Villeglé (1926-), who met in 1949 and created a technique to create collages from pieces of torn-down posters during the early 1950s. These works, which they displayed for the first time in 1957, were called affiches lacérées (torn posters).
To produce precise images and effects, Villeglé manipulated the posters. Still, Hains left them more or less as he found them to illustrate the advertising world’s aesthetic bankruptcy. In the 1950s, other artists, particularly the Italian Mimmo * Rotella and the German Wolf * Vostell, adopted a similar technique.
Oil on canvas with collage.
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Jacques Gruber (1870-1936) was a French stained-glass artist, designer, and teacher, born Sundhausen, Alsace. He studied at the Ecole des Beaux-Arts, Paris, under Gustave Moreau. He was distinguished as a designer in the Art Nouveau idiom. Between 1894-97 he worked for the Daum glassworks, designing intricate figurative vases; learned the art of engraving, rendering decorations for Wagner’s operas.
He arrived in the United States in 1929, just in time for the great depression. As it happened the beginning of the depression was a fortuitous time for a talented designer with new ideas to arrive in the United States. The old design aesthetic was disappearing with the collapsing economy.