The art and technique of arranging type to make written language legible, readable, and appealing when viewed are referred to as typography. Selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), as well as changing the space between pairs of letters, are all part of the type arrangement process (kerning). The form, arrangement, and presentation of the letters, numbers, and symbols produced by the process are often referred to as typography. Typography and type design are closely related crafts; most typographers do not design typefaces. Some type designers do not consider themselves typographers. Typography may also be used as a decorative and ornamental device unrelated to the transmission of information.
Check out our collection of Typography books.
You may also be interested in
Motel signs are one of my favourite examples of vernacular typography. They form that familiar symbol of shelter on the American roadtrip.
Typographic design skills give the designer, who develops an appreciation for the subtler points, a wealth of satisfaction. There are few aspects of the profession of graphic design that provide more opportunity to apply creative skills. It calls for judgment and ingenuity constantly, and every application of the skills learned leads to better-designed websites and digital design collateral.