Historical Perspective: A Legacy of Innovation
Founded in Stockholm by Tom Ahlström and Hans Ehrich, A & E Design emerged as a beacon of innovative design philosophy. Both founders brought a profound depth of knowledge and skill from their studies in design and metalwork at Konstfackskolan, Stockholm. This strong educational foundation laid the groundwork for a consultancy that would revolutionize the application of plastics and design for the disabled, a testament to the duo’s foresight and empathy.
Mastering Mediums: The Significance of Plastics
From its inception, A & E Design has been intrinsically linked with the research and application of plastics. This material choice, often associated with modernity and versatility, became the cornerstone of their design identity. Plastics allowed for the creation of clean, undecorated forms, reflecting the consultancy’s commitment to functionalism and minimalism. The material’s adaptability and durability further aligned with the firm’s philosophy, ensuring that their designs were not only aesthetically pleasing but also immensely practical.
Iconic Creations: Revolutionising Everyday Objects
A & E Design’s portfolio is a testament to their innovative approach and meticulous attention to detail. Products like the AB Turnomatic ticketing machine showcase their mastery in reducing complexity (from 46 parts to six injection-moulded components), enhancing user experience, and optimizing functionality. The Jordan scouring brush, introduced in 1975, became a household staple, reflecting the firm’s ability to transform mundane objects into ergonomic and aesthetic masterpieces. Meanwhile, the Stockholm folding stool, designed specifically for museum visitors in 1995, epitomizes the firm’s dedication to public service and inclusive design.
Recognition and Awards: A Testament to Excellence
The consultancy’s groundbreaking work has not gone unnoticed. A & E Design has been a frequent recipient of commissions from the Swedish government, underscoring its role as a trusted and influential force in the design community. Their numerous awards are a reflection of their commitment to excellence, innovation, and functionality, setting a high standard for designers and firms worldwide.
Sources
Fiell, C., & Fiell, P. (2018). Design of the 20th century. Taschen GmbH.
Woodham, J. (2004). A&E design. In A Dictionary of Modern Design. : Oxford University Press. Retrieved 11 Feb. 2021
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