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Color combinations that have a distinctively retro feel to them.
If you’re not familiar with Masquespacio, you should check out their website right away. With a portfolio consisting of vibrantly coloured interiors, art direction, furniture, and lighting ideas, the Valencia-based multi-disciplinary design studio is causing quite a stir. Because of the studio’s trademark lively aesthetic, its hospitality and retail fit-outs are the stuff of design bloggers and Instagrammers’ dreams.
If you dig a little further, you’ll find a tailored approach and rigid technique driven by a conceptual rigour well aware of its influences, ranging from the Memphis Group’s graphic aggressiveness to all the joy of Tropicalismo. The studio has partnered with Houtique, a furniture company based in Valencia, for its most recent furniture and lighting collections. The ongoing collaboration will see Masquespacio’s creative director Ana Milena Hernández Palacios and marketing director Christophe Pennase direct Houtique’s visual strategy.
The idea that each item should be attractive, elegant, and fun is central to Houtique’s goal, and they’ve succeeded so far. While the new Arco chair is a high-end tribute to the 1970s, with a gold-plated frame and lush velvet upholstery, it is a high-end tribute to the 1970s. The candy-coloured fringing suspended as enticing ‘eyelashes’ beneath the gold-plated almond-shaped ‘eye’ fitting on the brand’s wall and standing Wink lamps is bewitching in appearance.
All three pieces are unorthodox statement pieces that defy contemporary minimalism trends. As Christophe explains, “We just want to change the world that little bit without being too concerned about appearing commercially attractive.”
Chachacha, a ‘dancing’ version of the Pill stool that may put a grin on anyone’s face, is also out of the ordinary. Its flirtatious fringe is only matched by the Mambo armchair’s maximalism, which includes a metal base, velvet fabric in three distinct colours, and fringing along the backrest’s base, making it appear more like an art object than a chair.
Ana and Christophe want to expand the Houtique brand by asking other designers to develop furniture lines, so it’ll be interesting to see how they top a blinking lamp and stool with rhythm.
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