Ikea’s sleep campaign got a boost with a series of eye-catching posters.

Ikea Sleep Campaign Posters
Ikea Sleep Campaign Posters

The impact of the Covid-19 pandemic on our sleep is one of the more well-documented side effects, with the scenario being described as a “perfect storm of sleep difficulties”. Ikea’s 2020 ad campaign, which emphasised the need of getting enough sleep, is thus suitable.

The first half of the campaign was introduced with a TV commercial that explained how a lack of sleep (and a big night out) impaired the hare’s ability to race the next day.

Mother of Miss Jones responded to the commercial with a series of clever and well-designed posters depicting energy drinks, anti-aging creams, and vitamin supplements โ€“ all of which are meant to mimic the effects of a good night’s sleep โ€“ filled with Ikea bedding that replicates the liquids, pills, and creams.

Amy Currell took the intriguing images, which featured large-scale models created by Andy Knight Ltd to contain the Ikea bedding.

Credits:
Creative: Mother
Production company: The Miss Jones Agency
Photographer: Amy Currell
Stylist: Amy Friend
Modelmaking: Andy Knight Ltd

First appeared in Creative Review

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