Some logos are so well-known and ingrained in our memory that our brain registers the name solely based on the shape and colour of the logo. Even when the name is hidden from view, our minds “fill in the blanks.” The logo’s colour and shape are integral to the brand’s identification. They often have the same level of equity and familiarity as the brand name. Walking away from or altering previous brand aspects may not be a bad idea in specific cases when a company wishes to indicate significant improvements in quality, product offers, or reputation. However, it should not be taken lightly.
Try to deduce these brands’ names based on the shape and colour of their logos. (Answers are at the conclusion of the article.)
Source: Quiz: Name That Brand