Kotaro is a Cancun-based Japanese eatery that specialises in ramen, baos, and gyoza. It expertly integrates classic Japanese elements like finely illustrated cherry blossoms and a love of fine craftsmanship with a decidedly tropical flair appropriate for the Yucatan peninsula. Warm and inviting, like a warm cup of green tea or the shade under a palm frond, the warm green used as the brand’s primary hue. Warm wood tones, used throughout the interior and in the kraft paper used throughout the packaging, help to bridge the gap between bamboo and sand associations. Minimal open layouts seem airy and light across the menu and other printed touchpoints, and humorous, slightly crooked typography keeps the brand from looking stuffy.
Kotaro Branding & Art Direction by Estudio Wikka. Grits & Grids. (2021, February 1). Retrieved October 26, 2021, from https://gritsandgrids.com/2019/01/kotaro-branding-art-direction-by-estudio-wikka/.
You may also be interested in
Penguin Book Covers (1946 – 1949) Designer: Jan Tschichold
This sofa is designed in a so-called minimalist style that is basic and unadorned. Throughout the late 1980s, this emergent style had a significant impact on design in Europe. The sofa in question results from a significant collaboration between a talented young designer and a manufacturer committed to promoting new design.
Herbert Bayer: Inspiration and Process in Design
Herbert Bayer (1900–1985) was one of the most influential graphic designers of the twentieth century, with a prolific career spanning more than six decades and two continents. As a student and teacher at the Bauhaus, he used geometry, photomontage, functional analysis, and simplified typography to forge a new approach to graphic design. This book explores the evolution of Bayer’s design process, from his student works featuring hand lettering to mechanically printed typography and hyperreal photo illustrations.
Herbert Bayer (1900 – 1985) – Universal Typeface – Bauhaus Master
The universal typeface, 1925, was a geometric alphabet based on bar and circle and was designed by Herbert Bayer (1900) to function efficiently in a technological society. Bayer rejected the “archaic and complicated gothic alphabet” which lingered in the most scientifically advanced society of its time, Germany of the first world war period and the postwar era.
Alexander Girard (1907 – 1993) American interior, & Textile designer
Alexander Girard (1907 – 1993) was a man of many design talents. He trained as
Herb Lubalin (1918 – 1981) renowned graphic designer
Renowned American graphic designer, Herb Lubalin, best known for his collaborations with Ralph Ginzburg on the magazines Eros, Fact and Avant Garde, is regarded as one of the seminal designers of the 20th century. The, 17 March 2018, will mark what would have been Lubalin’s 100th birthday.
Milton Glaser (1929 – 2020) American Graphic Designer
Co-founder of Push Tin Studios. The colourful posters of designer-illustrator Milton Glaser epitomise an era for the Woodstock generation. His psychedelic ‘American Sixties style’ was a synthesis of various influences ranging from Surrealism to Islamic painting.
Typography Glossary – Design Terms
It helps to have an appropriate language to talk about typography. The following is a glossary of some of the words and their definitions that are used to described typography.
A colorfully illustrated Cold War-era desk calendar
All through the 1980s, a disgruntled Department of Defense analyst adorned his daily desk calendar with all sorts of illustrations and commentary on the news . The majority of the entries focus on domestic politics and international affairs, providing (with the exception of 1988) a day-by-day view of the Reagan Administration and the waning years of the Cold War.
William Dwiggins (1880-1956) – Typographer and all rounder
Dwiggins was born in Martinsville, Ohio in 1880, he had studied East in Chicago, and then he moved to Boston. Between the years 1917-1918, he became the acting director of the Harvard University Press. He also worked for the Yale Universty Press, designing jackets, endpapers, bindings and posters.
Motto Chocolate packaging and branding
Motto chocolate packaging and branding. Colourful and elegant packaging for an upmarket chocolate bar. Branding and design submitted to package inspiration.
7 Classic Design Books for your Library
It’s critical to keep up with the latest apps, technology, and trends in the fast-changing world of visual communication, but it’s also critical to have a good understanding of design as a subject of study with a long history of lessons to learn. With that in mind, here are a few must-have books for any designer. The books are significant, educational, and reasonably priced.
Wolff Olins British Design Studio
Wolff Olins has offices in London, Madrid, Lisbon, New York, San Francisco, and Tokyo, and has been a leading British design agency for nearly four decades, with a special focus on corporate identity and branding. It is a subsidiary of Omnicom Group.
Jacqueline Groag (1903 – 1986) Czech textile designer
Jacqueline Groag (1903 – 1986) was a Czech textile designer and ceramicist. Born in Prague she studied in Vienna at the Kunstgewerbeschule during the 1920s. In 1937 she moved to Paris where she designed dress prints for Jeanne Lanvin, Elsa Schiparelli and others.
Adrian Frutiger (1928 – 2015) Typographer – creator of widely used fonts.
Adrian Frutiger was a Swiss graphic designer and typographer. Frutiger created some of the most widely used fonts of the 20th century, and they can be seen daily in airports on street signs and in subway stations. He was the creator of many internationally known and loved fonts such as Avenir, Frutiger, Univers and Vectora.
Andrés Reisinger’s Explorative, Pastel 3D Renderings
Barcelona-based multidisciplinary graphic designer Andrés Reisinger renders still lifes, interiors and design objects in 3D with a clean, modern aesthetic.
Motion Design: True Detective 3 Opening Title (reblog)
We are featuring a collaborative work from Mill+ and Antibody with Nic Pizzolato to create the opening title sequence for the long-awaited third season of HBO’s ‘True Detective’.
Wolfgang Weingart – Swiss Typographer and Designer
What is the most memorable piece of typography you have come across? “I’ll go for Typographic Process, Nr. 4 Typographic Signs designed by Wolfgang Weingart in 1971 because it was one of the first designs with typography as the main element and the one that inspired me the most.”
Japan Advertising Artists Club (JAAC) pioneer of Japanese Graphic Design
In the 1960s, the JAAC’s philosophy came under fire for being overly reliant on exhibitions as a platform for innovative ideas. Furthermore, during the turbulent 1960s, a perceived emphasis on aesthetics at the expense of social significance, combined with allegations of elitism, led to the organisation’s disbandment in 1970.
Japanese Publication: Monthly Cosmopolitan. Cover
Japanese Publication: Monthly Cosmopolitan. Aoyama Nozomi and Wakida Asuka (Cosmopolitan). 2015.
Night & Day Experimental Sculpture
If you follow artist Aaron De La Cruz on IG you know he’s been experimenting with sculptural takes on his signature shapes for some time now. Two editions are currently available via his web shop – A Perfect Day & A Perfect Night .