The Japan Advertising Artists Club was a pioneering organisation that did much to establish Japanese graphic design during the national economic renaissance of the 1950s. In 1951 JAAC held its inaugural poster exhibition in Tokyo, a policy that began to elicit media interest in advertising design. However, in the 1960s, the JAAC’s philosophy came under fire for being overly reliant on exhibitions as a platform for innovative ideas. Furthermore, during the turbulent 1960s, a perceived emphasis on aesthetics at the expense of social significance, combined with allegations of elitism, led to the organisation’s disbandment in 1970.
Woodham, J. M. (2006). A dictionary of modern design. Oxford University Press.
More on Japanese Design
You may also be interested in
Dorodango is a traditional pastime for Japanese schoolchildren, and now it has evolved into an art form. Dorodango is a shiny ball made of mud and dirt and the name ‘hikaru dodorango’ literally translates to ‘shiny dumpling’. These polished spheres are amusing people online as they look like one of the most satisfying things ever.
By Patricia J. Graham This Japanese design book presents Japan’s arts, aesthetics and culture with over 160 stunning colour photos and extensive historical and cultural commentaries. The Japanese sensitivity has an intuitive, emotional attraction, whether it’s a silk kimono, a sparkling garden path, an architectural marvel, a teapot or a contemporary piece of art.