Logos and Your Brand
Logos are the graphic representation of your company and may consist of a symbol, an illustration or be represented typographically. A well-designed logo helps your brand stand out from the competition.
As a visual representation of the company, logos should be able to have the following characteristics:
• Attracts the attention of users. It is important that the logos actually engages the user in a positive manner.
• It creates a positive impression of your company. The logo should be confident and not have a hidden meaning that may be misinterpreted.
• Originality and individuality combined. The logo should not be plagiarised, it should help create a point of difference. My general rule is if everyone else is doing it then avoid it i.e. ‘The Tree of Life’ for a Yoga Studio.
• Conveys professionalism. The logo should be consistent with the image that you want your particular company to express.
A combination of brilliant simplicity, practical and high recognition value provides a basis for the development of a professional corporate identity and an appealing corporate design. As the logo is an important part of your brand and it is what your customers will see first, make sure you avoid the common mistakes.
Free eBook – Everything there is to know about logo design
Whether you’re new to logo design or just want to read up on some tips and tricks, the Everything There is to Know About Logo Design e-book is a great little guide to get you going. In this 25-page guide, you’ll learn the basics of what a logo is, rules for creating a logo, and other things to consider, like colours and typography.
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
By Al Ries
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