The Universal Typeface Experiment is a promotional website sponsored by Société Bic, the Bic pen’s manufacturer. The website crowdsources a typeface from smartphone users who use a touchpad and a newly modified BIC pen named the Crystal Stylus, a touchpad-friendly rubber tip, to enter their handwriting on the website.
Although it is possible to participate with one’s fingertips, writing with a pen is much more convenient. Regardless of this distinction, the website requires contributors to sign in and answer some demographic questions, allowing for the automated collection of handwriting statistics that prompted a Smithsonian post. The user prompt, in which the user is presented with 26 capital letters in random order in the Arial font, significantly influences the downloadable font developed by this averaged handwriting experiment. Regional variations are nevertheless discernible within the confines of this self-selection bias.
The website, created by the Dutch ad agency MediaMonks and hosted by Tribal DDB, was initially intended as a product launch and was set to be taken down in August 2014. The Favorite Website Awards (FWA) awarded it “Site of the Month,” and it was still live and welcoming contributions in January 2015.
Wikipedia contributors. (2020, December 13). Universal Typeface Experiment. In Wikipedia, The Free Encyclopedia. Retrieved 01:19, April 2, 2021, from https://en.wikipedia.org/w/index.php?title=Universal_Typeface_Experiment&oldid=993912129
Books | Typeface Design
The Bon Recipe Book
Heated Words: Searching for a Mysterious Typeface
The Anatomy of Type: A Graphic Guide to 100 Typefaces
The Geometry of Type: The Anatomy of 100 Essential Typefaces
Making and Breaking the Grid, Second Edition, Updated and Expanded: A Graphic Design Layout Workshop
The Big Book of Font Combinations: Hundreds of Typeface Pairing Ideas for Graphic Design & Typography Enthusiasts
The Visual History of Type: A visual survey of 320 typefaces
Letterforms: Typeface Design from Past to Future
Strikethrough: Typographic Messages of Protest
Drawing for Graphic Design: Understanding Conceptual Principles and Practical Techniques to Create Unique, Effective Design Solutions
Encyclopaedia of Typefaces
Adrian Frutiger – Typefaces: Complete Works
Making and Breaking the Grid: A Graphic Design Layout Workshop: A Layout Design Workshop
Type Style Finder: The Busy Designer's Guide To Choosing Type
Publication Design Workbook: A Real-world Design Guide
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Vernacular Typography – Motel Signs – Encyclopedia of Design
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