Design Leadership: How Top Design Leaders Build and Grow Successful Organizations

Design Leadership: How Top Design Leaders Build and Grow Successful Organizations

Design Leadership: How Top Design Leaders Build and Grow Successful Organizations

By Richard Banfield

Description

What does it take to be the leader of a design firm or group? We often assume they have all the answers, but they’re forced to find their way like the rest of us in this rapidly evolving industry. So how do good design leaders manage? Suppose you lead a design group or understand the people who do. In that case, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.

Based on scores of interviews he conducted over two years—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including:

  • How to design leaders create a healthy company culture
  • Innovative ways for attracting and nurturing talent
  • Creating productive workspaces and handling remote employees
  • Staying on top of demands while making time for themselves
  • Consistent patterns among vastly different leadership styles
  • Techniques and approaches for keeping the work pipeline full
  • Making strategic and tactical plans for the future
  • Mistakes that design leaders made—and how they bounced back
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