Design Management: The Essential Handbook

Design Management: The Essential Handbook

Design Management: The Essential Handbook

David Hands

Description

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion, changing, responding, and adapting to social and business transformation dynamics. As a business function, it combines project management, design, strategy and supply chain techniques to create more effectively-designed products, services, communications and brands. As such, it is relevant to a vast range of industries and sectors, and Design Management recognizes this by structuring content around four vital universal perspectives: values, horizons, visions, and futures. These perspectives give an overview of design management’s development, key issues, and future direction.

Meticulously researched, Design Management goes beyond individual project-level implementation to explore design strategy at organizational and macro levels. By showcasing its impact up to the industrial and national application, students will gain a deep understanding of the design’s nuances, scope, and scalability. This book is an invaluable real-world commentary on design’s role as a critical asset in organizational activity. The book’s engaging and accessible style provides students and practitioners with everything needed to foster a climate of creative engagement.

Online resources include a valuable toolkit of PowerPoint slides, review questions, project questions, activity worksheets and further reading.

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