Helvetica: Homeage to a Typeface

Helvetica: Homeage to a Typeface

Helvetica: Homeage to a Typeface

By Lars Muller

Description

Helvetica is not only the preferred typeface of leading professionals. It is also an all-time favourite among the multitude of codes, signals and signs that flavour urban life. This book sings the praises of the honest worker and solo entertainer of typefaces, Helvetica, and of its forgotten creator and all those who have contributed to its unparalleled international march of triumph over the past forty years. Filled with pages of color images of Helvetica in use, from album covers and road signs to advertisements and product packaging, the designs gathered together in honor of Helvetica have been created by superb designers and anonymous amateurs from all over the world. The result is an exciting collection of this icon of modern design. AUTHOR: Lars Muller was born in 1955 in Oslo. Trained as a graphic designer, he worked briefly in Holland before opening his studio in Baden, Switzerland, in 1982. Since 1996 he has been a partner in the interdisciplinary design group Integral Concept, offices in Paris, Milan, and Baden. In 1983, Muller began publishing books on typography, art, photography, industrial design, and architecture. He lectures at the Hoschschule fur Gestaltung in Basel. 400 illustrations

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