Graphic Design School: The Principles and Practice of Graphic Design

Graphic Design School: The Principles and Practice of Graphic Design

Graphic Design School: The Principles and Practice of Graphic Design

By Sandra Stewart, David Dabner and Abbie Vickress

Description

Graphic Design School develops design students ‘ core competencies from understanding graphic design fundamentals to developing original concepts to creating finished designs. It provides practical advice and tips for translating these fundamentals into new and evolving media. This Seventh Edition offers recent examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists and highlight key players in the past and present of graphic design. This updated edition includes guidance and media examples using the latest graphic design software, and traditional printing techniques such as risograph and screen printing are revisited.

Topics covered include colour, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-colour illustrations throughout case studies, designer biographies, and student assignments for testing skills and concepts.