Graphic Design: The New Basics: Second Edition, Revised and Expanded

Graphic Design: The New Basics: Second Edition, Revised and Expanded

Graphic Design: The New Basics: Second Edition, Revised and Expanded

By Ellen Lupton and Jennifer Cole Phillips

Description

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the fundamental concepts of visual language that inform any design work, from logo or letterhead to a complex website. Students and professionals explore the formal elements of two-dimensional design through visual demonstrations and concise commentaries, such as point, line, plane, scale, hierarchy, layers, and transparency.

This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles. It adds sixteen pages of new student and professional work covering working with grids and designing with colour.

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