Today, weed is en vogue and has evolved into a good-looking business. High on Design showcases the new brands, designs and creators behind this revolution. While cannabis is a recreational drug still strongly associated with the Western subculture, it has recently become a huge industry. Over the past few years, consuming the herb and using its derivatives have become legal in several countries. A wave of entrepreneurs has come through, looking to generate and bank on a new generation of consumers. High on Design reflects on the novel aesthetics, people, and trends of contemporary cannabis culture through insightful texts and provides a broader view of the phenomenon. Addiction, crime, science, the marketing of weed as a booster of creativity and medical aid, and the use of hemp in clothing are all considered.