101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

By Vijay Kumar

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The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches creating new products, services, and customer experiences as a science rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Despite a lack of established procedures and a high risk of failure, strategists, managers, designers, and researchers who undertake the challenge of innovation will find this an invaluable resource. Novices can learn from it; managers can plan with it, and practitioners of innovation can improve the quality of their work by referring to it.

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