To celebrate Apple’s twentieth anniversary, AppleDesign provides a rare inside look at the Industrial Design Group, examining the role this small team of creative individuals has played in the rise of Apple from a Silicon Valley garage to a billion-dollar corporation. It details the formation of the Group, outlines their method for turning great ideas into even more excellent products, reveals many design concepts and products that never reached the marketplace, and offers a glimpse at the triumph and turmoil that results when creative desire meets (and occasionally collides with) corporate reality.
With more than 400 colour illustrations and detailed discussion of more than 100 products, design concepts and works-in-progress, AppleDesign provides the most thorough examination of a corporate design group ever published.
Apple’s designers have given us some of the most compelling and enduring products from the Macintosh to the PowerBook, the Newton MessagePad, the eMate and the just-released Twentieth Anniversary Macintosh of our time. Their work not only enriches the lives of more than 50 million Apple users worldwide, but it also influences the computer industry at large, providing strong evidence for those who argue that industrial design is as powerful and relevant an art form as painting, sculpture or architecture.