Design Thinking for the Greater Good: Innovation in the Social Sector

Design Thinking for the Greater Good: Innovation in the Social Sector

Design Thinking for the Greater Good: Innovation in the Social Sector

By Jeanne Liedtka, Randy Salzman and Daisy Azer

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Description

As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Social sector organizations are searching for powerful new methods to understand and address malicious issues. Design Thinking for the Greater Good goes in-depth on using new tools and theย why. Through ten stories of struggles and successes in health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucraciesโ€•and provide a practical roadmap for readers to implement these tools.

The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used design thinking tools to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today’s leaders and thinkers implement these practices to pursue creative solutions that are both innovative and achievable.

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