Fast Company, the world’s leading business media brand, offers a comprehensive and vibrant look at how design has permeated all areas of life and work.
The design has become a critical part of doing business in today’s economy. Some of the most innovative companies in tech—Apple, Airbnb, Google, Tesla, and many more—have made human-centred design a hallmark of their brands. The structure has a moment in business from fashion to architecture to office plans and from digital processes to artisanal craftsmanship. Or maybe the company is finally having its design moment.
Fast Company Innovation by Design highlights the people, companies, and trends with a steadily advanced design to the forefront of the business conversation. Drawing from Fast Company’s vast library of stories that chronicle innovation in technology, leadership, world-changing ideas, and creativity, this lively book is urgent reading for anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on “green” and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.