How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people worldwide?
Perhaps surprisingly, they do it very differently than most tech companies.
In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class on how to structure and staff a vibrant and successful product organization and discover and deliver technology products that your customers will love—and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their organizations—dramatically improving their product efforts.
Whether you’re an early-stage startup working on getting to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to deliver new value for your customers consistently, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author’s own stories—and profiles of some of today’s most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your product efforts, creating technology products your customers love.
The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers. Yet, it is entirely new—sharing the latest practices and techniques of today’s most-successful tech product companies and the men and women behind every great product.