Understanding psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the format rather than work within the “blueprint” of how humans perceive and process the world around them.
This practical guide explains how you can apply critical principles in psychology to build products and experiences that are more intuitive and human-centred. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can create experiences that adapt to users’ perceptions and digital process interfaces.
- How aesthetically pleasing design creates positive responses
- The principles from psychology most useful for designers
- How these psychology principles relate to UX heuristics
- Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
- Ethical implications of using psychology in design
- A framework for applying these principles