Products That Last: Product Design for Circular Business Models

Products That Last: Product Design for Circular Business Models

Products That Last: Product Design for Circular Business Models

By Conny Bakker, Ed van Hinte and Marcel den Hollander

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Description

Products that Last starts where most books on the product development end. This new edition (first self-published by the TU Delft in 2014) contains new examples and insights from recent publications. From the perspective of designers and entrepreneurs, once a product has been designed, produced and sold, it disappears beyond the newness horizon. They are little aware of the opportunities that exist in the following product universe, where money is made from products in use and a product’s afterlife. These opportunities exist; otherwise, they would not earn so many people. However, they need reframing to be recognized as segments of a circle of continuous value creation.

The book offers readers an innovative and practical methodology to unravel a product’s afterlife and systematically evaluate it for new opportunities. It introduces business models that enable us to benefit from the opportunities offered by a much longer product life.

Products that Last changes how designers and entrepreneurs develop and exploit goods, helping reduce material and energy consumption over time—nothing more, nothing less.

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